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Podlahy Stejskal

Services
Social media, Illustration, Reels
Sector
Flooring and home textiles
Status
Client project

Jiří Stejskal s.r.o. sells flooring, carpets and home textiles in Uherský Brod. For their Instagram I created the whole profile look, an illustrated mascot, Stories and Reels.

Three phones with the Podlahy Stejskal Instagram: a Story about 10,000 m² of flooring, the @podlahystejskal profile and a Story about the e-shop, rolls of carpet behind them

Challenge

A flooring and home textiles shop needed an Instagram that looks consistent and shows the breadth of its range and services, such as custom embroidery.

The shop has over 10,000 m² of flooring in stock, plus home textiles, interior accessories and wellness. The profile got a consistent look in the company green and yellow: highlight covers for the e-shop, accessories, flooring and home textiles, a mascot with a roll of carpet who guides viewers through the Stories, and Reels that show the shop and services such as custom embroidery.

Solution

  • A profile look in the company green and yellow: profile picture and highlight covers.
  • An illustrated mascot with a roll of carpet who guides viewers through the Stories.
  • Filming and editing of Reels and their covers.

The work

  • The @podlahystejskal profile on a phone: logo, highlight covers for the e-shop, accessories, about us, home textiles and flooring, and Reel covers
  • Three Stories: choose from up to 10,000 m² of flooring, come in for advice, and complete home furnishings
  • Five highlight covers (e-shop, accessories, about us, home textiles, flooring) and four poses of the mascot in green and yellow

Result

  1. The profile feels like one brand.

  2. Highlights lead to the e-shop, accessories, flooring and home textiles.

  3. The Reels show the shop and services that photos can’t convey.

Instagram @podlahystejskal

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