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Můj Včelín

Services
Branding, Website, Photo & video
Sector
Glamping
Status
Client project

Můj Včelín is a glamping site in a shepherd’s hut in the Rokytná Nature Park. I created its entire presentation, from the logo and visual style through photos and videos to the website and Instagram.

Můj Včelín Instagram posts on a phone and a tablet, a jar of honey and a business card with a gold logo on a wooden table

Challenge

A glamping site in a shepherd’s hut needed a complete presentation: a brand, a website, photos and Instagram content that let guests picture their stay before they arrive.

The shepherd’s hut stands in a meadow by the forest and the Rokytná river, where a family apiary once stood (“včelín” means apiary). The visual style builds on that: gold and black, a bee, honeycombs and the hut in the logo. The photos and videos show the interior, the surroundings and what a stay is like.

Solution

  • A logo and visual style in gold and black that build on the story of the family apiary.
  • Photos and video of the hut, the interior and the surroundings.
  • The mujvcelin.cz website with information about the stay and prices.
  • Post graphics, Stories and highlights, and Instagram management.

The work

  • Three phones with Můj Včelín Stories about friendship, happy guests and the price list
  • The Můj Včelín website on a monitor and a phone: the homepage with the interior of the shepherd’s hut
  • Post saying Můj Včelín is a return to basics: a hand under an outdoor shower and a flying bee
  • Post inviting guests to slow down, breathe and rest: a girl with a book by the river
  • Můj Včelín logo: a shepherd’s hut, trees and a bee in a hexagon, white on a gold circle

Result

  1. The website and Instagram speak the same visual language.

  2. Guests see the interior, the surroundings and the atmosphere in photos and video.

  3. The owner has one coherent foundation for the presentation instead of separate pieces from different suppliers.

Website mujvcelin.cz Instagram @mujvcelin

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