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Blacktown

Services
Branding, Photography, Instagram
Sector
Clothing brand
Status
Own project

Blacktown is a clothing brand I built from the idea to finished pieces. I designed the visuals and embroidery motifs, photographed the collection and ran the Instagram profile.

Blacktown hoodies with embroidery, an embroidery hoop with an astronaut, a tag with a B monogram and a phone with Instagram on a white plaster wall

My role

The whole brand idea, visuals and graphics, embroidery designs, photography and editing, and Instagram management.

About the project

Hoodies and T-shirts with embroidered motifs: the words Black Town with a red O, a B monogram, an astronaut on a moon swing or a crown of thorns. I photographed the collection outdoors with models and as product shots on a white background. Instagram was the brand’s main presentation, and orders came in through messages.

Work samples

  • A smiling girl in a black cap holding a white hoodie with Black Town embroidery
  • A girl in a black hoodie with an embroidered B monogram
  • A man in a purple hoodie with an embroidered astronaut at sunset
  • An embroidery machine stitching a silver astronaut onto purple fabric
  • Five Blacktown hoodies on a rack in a white studio, a B monogram on the wall
Instagram @blacktown.cz

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